This course is a comprehensive study of public relations including identifying and reaching internal and external publics; dealing with print and electronic media; advertising, printing, direct mail; and preparing a public relations plan and budget.

Designed for:

This course is for those who are about to enter the public relations field, in addition to entry level public relations professionals

Duration: 2 days / 16 hours

By the end of this course, learners will be able to:

Develop a proficiency in the writing of public relation ns press releases, newsletters, brochures, speeches and other persuasive pieces
Prepare and present orally speeches and other public relations types of presentations
Design and present a crisis management plan
Evaluate objectively their performance and that of others
Evaluate sources of public relations information

Content

Public relations writing: definitions, roles and responsibilities
Public relations ethics
Public relations decision making
Organizational communications
Social media networking in public relations

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Amber Ivy  (Grancie Company)

*Courses can be conducted in English and/or in Arabic, or in any other language

*Courses can be attested from knowledge and Human Development Authority at nominal fees

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Phone: +971 (4) 3791185 / +971 (4) 3791186, Fax: 04- 3791186,

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Email: info@skyrocket-training.com, www.skyrocket-training.com