Strategic Planning

During this program participants will learn how to distill and apply the latest strategic insights, models, and approaches. They will emerge with applicable ideas for leveraging their firms’ capabilities and innovative ways to capitalize on current opportunities in the marketplace.

Designed for:

Senior and upper-middle managers with responsibility for strategy formulation and implementation are ideal candidates for this program. Participants with extensive experience in planning have gained new insights and methods during the program. Managers just moving into planning areas will get a jump-start on the process—learning how leadership, vision, and strategy interact to create competitive advantage.

Duration: 3 days / 24 hours

By the end of this course, learners will be able to:

Recognize the essence of strategic thinking
Identify major drivers of business today: vision, hyper competition, increasing complexity of the organization, strategic control, governance
Conduct a realistic SWOT analysis
Understand ‘vision’ and formulate a mission statement
Develop a hierarchy of firm objectives and relate those objectives to the market and the performance
Develop competency at identifying alternative strategies and go through the selection and adoption process
Develop some skill at implementing strategic choices
Test your strategic control measures


The Elements of a Strategic Plan (Direction statement, Strategic objectives, Priority issues, Action Plans)
The strategic planning process
a. Analyzing external and internal factors
b. Performing SWOT analyses
c. Drafting priority issues
d. Developing high level action plans
e. Finalizing the strategic plans and updating strategic plans
Determining objectives and metrics
Determining resources
a. Thinking long term
b. Clarifying Interlocks and the challenge of inter-group coordination
Keeping action plans aligned and on course
a. Reviewing progress
b. Understanding misalignment
c. Anticipating misalignment
Establishing accountability
a. Getting input from others
b. Making judgment calls
Creating an environment for excellence
a. Develop a “strategic mindset”
b. Foster leadership
c. Address resistance
d. Train people for the future
Evaluating and rewarding performance
a. What is evaluated?
b. Quantifiable criteria
c. Qualitative criteria
d. How are results rewarded?

Interested in a training course, fill this form

*Courses can be conducted in English and/or in Arabic, or in any other language

*Courses can be attested from knowledge and Human Development Authority at nominal fees

To Book Your Seat, Please Contact

Office 235, Matloob Building, 2nd interchange, Sheikh Zayed Road, P.O. Box 211981 Dubai, UAE

Phone: +971 (4) 3791185 / +971 (4) 3791186, Fax: 04- 3791186,

Cell: +971 562738022 / +971 56 146 6094 / +971 50 714 0691