CRM introduction to Customer Relationships


CRM introduction to Customer Relationships

From AED1,850.00


By the end this course participants will be able to:

  • Work through the benefits of CRM on a company’s bottom line
  • Analyze the different components of a CRM plan
  • Describe how customer relationship management can provide value for organizations and customers, and more.

Course Duration:

2 days / 16 hours

Course Content

Customer Relationship Management

  • Customer Relationship Management in Your Everyday Life
  • What’s in It for Me?

What CRM Is and Who It Serves

  • Different Faces of CRM
  • Who is the Customer?

Checklist for Success

  • Evaluation Metrics
  • Privacy Issues

Requirement Driven Product Selection

  • Requirement Driven Product Selection
  • Determining Function

Considerations in Tool Selection

  • What’s Your Function in the Field?
  • Getting Information In and Out

Strategies for Customer Retention

  • Getting More from Your Core
  • Customer Scenarios

Building the Future

  • Roadblocks
  • Selling CRM

Homegrown vs. Application Service Provider

  • A Broad Look
  • A Closer Look

The Development Team

Evaluating and Reviewing Your Program

  • Customer Profiles
  • Customer Life Cycles
  • Evaluating and Reviewing CRM


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