CRM— Introduction to Customer Relationships

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CRM— Introduction to Customer Relationships

From AED1,500.00

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Description

This course will help participants to identify who their customers really are, analyze the key components of CRM, and understand how it can potentially integrate with their organization.

Course Duration: 1 day /  07 hours

By the end of this course you will be able to learn:

  • Work through the benefits of CRM on a company’s bottom line
  • Analyze the different components of a CRM plan
  • Describe how customer relationship management can provide value for organizations and customers, and more

Course Outline

Customer Relationship Management

  • Customer Relationship Management in Your Everyday Life
  • What’s in It for Me?

What CRM Is and Who It Serves

  • Different Faces of CRM
  • Who is the Customer?

Checklist for Success

  • Evaluation Metrics
  • Privacy Issues

Requirement Driven Product Selection

  • Requirement Driven Product Selection
  • Determining Function

Considerations in Tool Selection

  • What’s Your Function in the Field?
  • Getting Information In and Out

Strategies for Customer Retention

  • Getting More from Your Core
  • Customer Scenarios

Building the Future

  • Roadblocks
  • Selling CRM

Homegrown vs. Application Service Provider

  • A Broad Look
  • A Closer Look

The Development Team

Evaluating and Reviewing Your Program

  • Customer Profiles
  • Customer Life Cycles
  • Evaluating and Reviewing CRM

 

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