Mastering Business Plan and Analysis


Mastering Business Plan and Analysis

From AED3,000.00

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This comprehensive business plan writing course is ideal for business owners with little to no business plan writing experience, and for business owners looking to grow their business solutions.

Designed for:

Business staff or managers and business analysts who are working in business environments


2 days / 14 hours

By the end of this course, learners will be able to: 

Have everything they need to write a compelling, complete, business plan that they can confidently use to support their business growth
Learn how to describe their USP, perform research, examine the marketplace, create a marketing plan and develop financial projections, and present a compelling, living business plan

  • A General Business Plan Framework
  • Identifying Your Audience
  • Who Are You Writing For?
  • The Rules of Writing
  • Gathering and Analyzing Information
  • PARSE in Action
  • Defining Your Company
  • Identifying Your USP
  • Writing Your Company Description
  • Describing Your Products and Services
  • Performing a Market Analysis
  • Developing an Operations Plan
  • Types of Operations
  • Creating a Marketing Strategy
  • Introduction to Marketing
  • Analyzing the Competition and Yourself
  • Analyzing Distribution Channels
  • Creating a Marketing Plan
  • Sketching Out the Plan
  • Evaluate, Review, and Revise
  • Leveraging Social Media
  • Creating the Sales Plan
  • Building Your Sales Force
  • The Sales Cycle
  • Developing Financial Projections
  • Accounting Terminology
  • General Accepted Accounting Principles (GAAP)
  • Key Reports
  • Financial Projections
  • Putting It All Together
  • Writing the Executive Summary
  • Making a Strong Presentation


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