Description
This course is designed to teach participants how all sectors of the media operate. It also covers how to deal with journalists and how to be an effective spokesperson .
By the end this course participants will be able to:
- Learn how to speak in a way that people take notice
- Clearly and concisely define your key messages
- Develop prepared responses to difficult questions
- Ways to control different interview situations
- Effective message delivery and actionable steps that can be applied right away
- Building confidence and comfort to come across as credible
- Avoiding common interview pitfalls
- Learn to control the media interview
Course Duration: 2 days / 16 hours
Course Outline
- How to develop media messages
- How to stay ‘on-message’
- The importance of staying ‘on message’
- The importance of concise message delivery
- The importance of jargon-free message delivery
- Social media messaging
- How to ensure your media messages reach your audience
- How to ensure your media messages achieve your objective
- ‘Media grabs’ or ‘quotes’ – why they are so important
- The importance of not straying from your area/issues
- How to deliver media messages with confidence
- How to deliver media messages naturally
- Why different media interviews require different strategies
- How to take control of a media interview
- How to take control of difficult media interviews
- How to look professional for TV interviews
- How to sound professional for radio interview
- How to look professional for a print media photograph
- Avoiding social media pitfalls
- How to deal with nerves
- How to deal with difficult questions or issues
- How to deal with questions you can’t answer
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