Traditional marketing still serves its purpose, but with the increase in global business, internet marketing is crucial to extending your reach, and this one day training course will help deliver those results. Search Engine Optimisation (SEO) is now a key marketing activity for most businesses.

From AED1,850.00


By the end this course participants will be able to:

  • Know why SEO is important
  • Understand the key terms & concepts
  • Implement effective back-linking & search engine marketing plans
  • Learn the difference between on-page SEO and off-page SEO
  • Learn how to optimise images and videos
  • Understand how to conduct keyword research & analysis
  • Learn best practice techniques for creating written content
  • Understand common mistakes and how to avoid making them
  • Conduct competitor analysis
  • Understand how to reverse engineer competitor back-linking strategies
  • Learn how to outsource SEO services and how to find the right partner

Course Outline

What is SEO

  • Define “SEO”
  • Why is SEO important?
  • How do people find your website?
  • How do search engines find your website?
  • What does Google measure?

Key terms and concepts

  • PageRank
  • On-Page SEO vs Off-Page SEO
  • On-Page SEO ranking
  • Nested internal links
  • Keywords

Implementing SEO on your site

  • Writing for keywords
  • SEO for IMAGES
  • Off-Page ranking
  • Public consumption counts
  • How to get good links

Common mistakes to avoid (and some of the voodoo made simple)

  • Things to avoid in linking
  • How to measure your site’s popularity
  • Duplicate content
  • Canonical hierarchy
  • Competitive content

Back Linking and Search Engine Marketing (SEM)

  • Blogging
  • Article marketing
  • Google AdWords
  • Google AdSense
  • Security
  • Latest industry news
  • Free form site analysis

Competitive Analysis & Outsourcing

  • Collaboration
  • Discussion
  • And ‘what about my site’
  • When to outsource
  • What to outsource
  • Selecting the right SEO provider

Course Duration:  30 hours


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